Conscious Consumers works with businesses to help mainstream their commitment to environmentally and socially responsible practices, products and services. They also work across the supply chain providing markets for suppliers of new products, and marketing to a fast growing network of conscious customers.
Conscious Consumers is led by Ben Gleisner. He is supported by a national team based in Wellington and a Regional Coordinator for each of their five regions.
Conscious Consumers’ assesses hospitality businesses, and suppliers to these businesses, for twelve practices that make good business sense, respect people and the environment and reflect current conscious consumer preferences.
Badges are awarded for each practice, which are displayed on the website.
In January 2013, Conscious Consumers launched a smartphone app that enables consumers to find businesses that are part of the scheme and earn rewards for their conscious choices.
Since setting up the scheme in 2010, Conscious Consumers have accredited more than 100 businesses.
Conscious Consumers operates in Auckland, Waikato, Wellington, Canterbury and Otago.
Conscious Consumers has had incredible support through the Compass network. In particular, the development of two fundamental aspects – a marketing and sales strategy and an impact assessment framework. In addition, legal support for contracts and privacy terms was secured through the Compass Network.
Conscious Consumers is focused on three key expansion areas:
