Bike Tourism Development & Marketing Workshop

When talking with people involved with developing cycleways or keen on the idea, one issue that constantly comes up… “marketing”. Everyone has ideas on this but often the wheel is being re-created or familiar traps are fallen into (such as “build it and they will come”). So we decided to do something about it.

Along with Tourism Resource Consultants – who were already working with communities in the area – we bought together the developers of five central north island cycle trails to share challenges and develop solutions and plans for marketing of the cycle trails. This is a great example of the “marketing savvy” getting together with the “community savvy” and sharing each other’s wisdom as well as talking together about challenges and opportunities.